Start with Odinnu and managing directors to restore discipline, structure, and execution inside underperforming businesses — so they can perform when pressure is highest.
Effective date: 2 March 2026
Clear, practical terms that protect both you (the client) and us while keeping commercial outcomes realistic.
SME-Squared Ltd trading as Odinnu — contact: richard@odinnu.com, +44 7951 743 145.
We provide advisory and operating partner services to SMEs as set out in proposals, SOWs, or emails. The specific deliverables, fees, and timelines for a project will be written in the proposal you accept.
These Terms apply to any work we do unless we agree alternative terms in writing.
Fees will be set out in the proposal or engagement letter. Invoices are payable in the stated currency within 14–30 days unless otherwise agreed. Late payments may incur interest and recovery costs.
If scope changes, we’ll issue a change note and fee amendment.
You will provide accurate information, timely approvals, access to key personnel and any systems needed. Delays caused by missing inputs may extend timelines and incur additional charges.
We own our pre-existing IP (templates, methods).
On full payment we grant a non-exclusive licence to use client deliverables for the agreed purpose.
You warrant you own or have rights to the materials you provide to us.
Both parties will keep confidential information secret and only use it to perform the contract. Confidentiality continues after the contract ends.
We provide services with reasonable skill and care but do not guarantee specific commercial results (for example, a fixed revenue uplift).
Our aggregate liability is limited to the total fees paid for the service in question. We are not liable for indirect or consequential loss (loss of profit, loss of business). If you need a different liability cap for a particular engagement, we can negotiate it and reflect it in the contract.
Either party may terminate in accordance with the engagement letter. On termination you pay for work done and any reasonable wind-down costs. Confidential obligations and IP licences survive where stated.
Use of third-party tools (analytics, CRM, payment providers) is subject to their own terms. We’ll name any processors we use in the proposal and in the Privacy Policy.
These Terms are governed by the laws of England & Wales and disputes are subject to the English courts.
We work with founders and managing directors to restore discipline, structure, and execution inside underperforming businesses — so they can perform when pressure is highest.