Start with Odinnu and managing directors to restore discipline, structure, and execution inside underperforming businesses — so they can perform when pressure is highest.

Commercial Operators.
Inside your business

Run Better. Grow Faster. Exit Stronger.

We work inside owner-managed manufacturing and distribution businesses to remove the constraints that stop them running without the MD at the centre of it.

How We Work

Choose Your Path

For Managing Directors

SME MD Commercial
Operators

Whatever you decide to do next, the business needs to work without you pushing it.

What we do

Outcome

Control. Optionality. Growth

For Owners & transaction readiness

Pre-Transaction Risk Reduction Partner

Most transactions don't fail on valuation. They fail because the business cannot withstand scrutiny.

What we do

Outcome

Reduced Risk. Protected Value. Predictable Cash Flow

WHO ARE WE?

The Operating Core

We’ve Sat In The MD Seat. We’ve Led Under Pressure.
We’ve Endured Criticism.

Commercial

Board-level commercial operator with 20+ years of experience in leading and scaling sales and marketing functions in owner-managed and private-equity-backed businesses.

Brings deep international sales and marketing experience across the UK, Europe, and the Middle East.

Known for direct leadership, crystal-clear standards, and commercial accountability.

Richard Taberner

Financial

Board-level finance professional with 20+ years of experience across SMEs, corporates and PR-backed businesses

Led an SME manufacturer through a successful sale to a £1bn industry player.

Known for making cash visible, developing metrics that stand up to scrutiny, and enabling informed decision-making.

Martyn Bond

Commercial

Board-level commercial operator with 20+ years of experience in leading and scaling sales and marketing functions in owner-managed and private-equity-backed businesses.
Brings deep international sales and marketing experience across the UK, Europe, and the Middle East.
Known for direct leadership, crystal-clear standards, and commercial accountability.

Richard Taberner

Operational

Board-level operational leader with 25+ years of experience to take control of underperforming, multi-site, owner-managed businesses.
Has led loss-making businesses through turnaround, restored profitability, and successful sale.
Known for operational clarity, decisive leadership, and execution under pressure.
Stuart Calder

Financial

Board-level finance professional with 20+ years of experience across SMEs, corporates and PR-backed businesses
Led an SME manufacturer through a successful sale to a £1bn industry player.
Known for making cash visible, developing metrics that stand up to scrutiny, and enabling informed decision-making.
Martyn Bond

OUR EXPERIENCE

Experience Earned Within Real Businesses

Our experience was built inside demanding operating businesses where leaders have direct responsibility for results — across ambitious SMEs and global corporate businesses. Having experienced how success can mask fragile execution, we understand how to introduce strong operational discipline, drive operational risk reduction, better accountability, implement flexible performance frameworks, and keep teams energised and focused on revenue.

Icon
Icon

HOW WE WORK

Same Structure, Different Tempo

Some owners chase immediate control while others target future value, yet the process is the same.

Phase 1:
Establish Reality

Phase 2:
Fix the Foundations

Phase 3:
Lock In Discipline

ACT NOW – OR STAY EXACTLY WHERE YOU ARE.

How Are You, Really?

For Managing Directors, it’s one of the questions they’re asked every day and never answer honestly. This does not mean that they’re weak or that they can’t cope. But because they are the point of containment, they carry the unresolved issues, they absorb the pressure from everywhere, and last but not least, they bind everything to run the business.

“How are you?” is of three types: polite, performative, and dangerous. Politeness does not affect anyone. Performative is to reassure others. Dangerous has consequences. We have built this system to understand the conditions you’re working under.

Cognitive
Load

Emotional Pressure

Physical Resilience

Cognitive Load

Emotional Pressure

Physical Resilience

NEWS & INSIGHTS

Latest Blogs by ODINNU

How a Pre Authorization Risk Check Reduces Operational Risk

How a Pre Authorization Risk Check Reduces Operational Risk

In fast-moving business environments, organizations make thousands of operational decisions every day – from onboarding…

What It Actually Means to Work Inside a Business – Not Alongside It

What It Actually Means to Work Inside a Business – Not Alongside It

Most consultants work around a business. Very few work inside one. That distinction matters more…

What “Deal Ready” Actually Means and How Long It Takes to Get There

What “Deal Ready” Actually Means and How Long It Takes to Get There

Many SME owners believe they are closer to a transaction than they really are. ✔…

Let’s Have a Chat

Fill out this form to help us understand your situation before we connect about your business growth consulting needs.