One constant. The Spearhead.
Richard
Founder & Spearhead
20+ yrs
The bench changes with the challenge The spearhead does not.
- Richard leads every engagement personally, from the first conversation to the point the business no longer needs him in the room.
- He sets the strategy. Works inside the business to find what is genuinely holding it back.
- Brings in the right specialist only when the work calls for it.
- He is the person a founder thinks out loud with before a difficult call.
- The one constant while specialists come and go around a specific problem.
- He built Odinnu after running his own fractional sales director business since 2023, and hitting its ceiling first hand.
- One person, however capable, can only fix one lane of a business at a time.
- Odinnu closes that gap by putting a coordinated bench behind a single point of contact.
- More than twenty years in B2B sales and commercial roles.
- He started in field sales. Managed his first sales team in 2008. Has since led teams both nationally and globally.
- More on how that first month actually runs: How It Works.
A bench of operators,
not consultants.
Every specialist Odinnu brings in has actually run a
commercial function, not just advised on one. Each of them runs their own business today, so they understand exactly what it means to be the one carrying it.
Emma
Pricing, Margin and
Customer
Profitability
Previous commercial leadership at Travis Perkins, HSS and CRH, delivering profit improvements of two to five percent through data and structure.
Henry
Revenue Growth and Export Expansion
Martyn
Revenue Growth and Export Expansion
Gemma
People and
Leadership
- None of them are generalists parachuted in to look busy.
- Each one exists to close a specific, named gap, only where the diagnosis calls for it.
- A client is never paying for a bench they are not using.
- See how that gets decided and sequenced through an engagement: How It Works.
- Working out whether your business is the shape Odinnu tends to work with? Check Who It's For. How It Works.
Why the bench works this way
Most consultancies
Most consultancies staff a team on day one, whether the
business needs all of them or not.
Odinnu
Odinnu does the opposite.
Richard diagnoses first. The bench only gets deployed against a named, specific gap.
This is built into a quarterly sprint with it’s own scope and proposed Commercial benefit to the business.
It keeps the model honest, and it keeps the cost tied to actual need.
Get In Touch
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