— Results
Proof, not promises
Real outcomes from founder led B2B businesses that removed dependency and installed commercial control, starting with Watts Urethane Products.
01
Rebuild
02
Install
03
Reduce
04
Results
Odinnu does not run on borrowed credibility.
- No stock testimonials.
- No logo wall assembled to look impressive from a distance.
- Every case study here follows the same three part process described elsewhere on this site. Rebuild the sales function. Install commercial control. Reduce founder dependency.
- What follows here is what that process actually produced, in a client's own words wherever possible.
See that process explained in full: How It Works
01 — Client outcome
Watts Urethane Products
- Richard quickly identified the shortcomings of the existing structure and brought in much better structure and accountability. A very successful four months all round.
- Peter Rilett, Director, Watts Group
01
Challenge
- Sales was reactive, and depended far too heavily on repeat orders from existing customers.
- Visibility into the pipeline was limited.
- Visibility into the pipeline was limited.
02
Approach
- We introduced clear commercial visibility across the sales team.
- Restructured the team around genuine ownership of accounts and targets.
- Installed execution discipline throughout, without adding a single new person to headcount.
03
Outcome
- A 32 percent increase in weekly order intake.
02 — Client outcome
Why this page will stay short for now
Odinnu is a young company.
- We would rather this page grow slowly and honestly than be padded out with generic examples that do not hold up to scrutiny.
- Every engagement gets added here once it is complete, and the client is comfortable being named publicly.
- Want a fuller sense of what to expect before the library grows? The underlying pattern is consistent across every engagement.
03 — Across every engagement
What good tends to look like, across every engagement
See that process explained in full: How It Works
01
Fewer escalations, less rescue, more trust in the team
02
Forecasts become clearer, more disciplined, more reliable
03
Standards become visible, so everyone knows what good looks like
04
Growth becomes easier to lead, not harder, as revenue climbs
04 — Partners
Our Trusted Partners.
We collaborate with trusted specialists, advisors and
firms to deliver complete, execution ready outcomes.
Where a client needs capability beyond the operating core, we
draw on a trusted network of specialist partners. Each one is
selected because they work the way we do.
01
Protected Value
We work with partners who share our
commitment to protecting and enhancing
SME value.
02
Growth Optionality
Our network provides the specialised
expertise needed to unlock new growth
avenues.
03
Trusted Network
Every partner is vetted for experience
earned inside real businesses, not just
advisory experience.
04 — Strategic
Our Strategic Partners
Where our clients need capabilities beyond the
operating core, we draw on this network directly.
Augmented Instincts
Cuts through the noise, bringing practical AI enabled insight to the real operating challenges of owner managed businesses, improving data and technology from within.
01 / 05
Rixxo
Building a B2B online sales channel that handles the real complexity of trade selling is harder than most expect. Rixxo has spent over a decade solving exactly that problem.
02 / 05
Make Strides
Develops the habits, judgement and confidence that make performance stick, through practical programmes and leadership development.
03 / 05
MMehr
Provides the commercial and operational expertise to enter and scale in Germany. They work from initial market assessment through to live commercial partnerships.
04 / 05
Enchant
Brings together CRM strategy, email marketing automation, data science and lifecycle marketing under one roof. Making customer retention measurable and built to scale.
05 / 05
05 — Contact
Get In Touch
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